CDB Logo

Once Travis and I decided to start this blog, one of the first things I realized was that we needed a logo, team colors, and maybe even a tag line or slogan; even if it was just something that we used on the blog. However, if you know anything about CDB, you know we would never settle for some simple graphics that we created with blogger. Oh no, that simply won't do. So, shortly after creating the blog I started trying to come up with a logo suitable for all that is CDB; you know, one that would make the CDB-Gods proud. So, where to start? First I started with the colors. Trav's favorite color is green and one of mine is orange so those two colors were an easy choice. Additionally, I have a golf shirt that is a dark slate-blue that we both like, which I was able to match. (and there's a funny story with that shirt; Trav was there when I bought it and he was jealous that they didn't have his size, I actually bought the last one. Because of this, we always referred to this shirt as the one-of-a-kind blue golf shirt until we were going to lunch one day and saw someone wearing the same shirt. Naturally it then became the two-of-a-kind shirt. Since then I've seen it about five other times, so it's actually quite common. But still a funny story...or at least a story anyway.) However, since creating the first logo this slate-blue has more or less been dropped. Mainly because four colors seems like one too many and if you read my previous post about TBC, you know that pink is now an official CDB color that we have integrated into our branding scheme. Why pink you ask? Well, not surprisingly there is a story with that too. At some point last spring when Travis and I were discussing golf attire (fashion?) when we both agreed that we would like to have a pink golf shirt. However, we felt that in order to wear a pink golf shirt, one had to have a decent golf game, which at the time we were not even close to having. This of course led to a competition; whoever was the first to break 90 would win the pink shirt of his choice. We were both hoping to break 90 on the mandate last year and we both came SO close with each of us shooting 90 once. The next real opportunity for both of us came in June on the Windmill Course at Indian Springs. I believe that I shot a 41 and Trav shot a 40 on the front nine. At the turn we were both so excited that we were almost assuredly going to break 90 on the same round. I don't think either one of us had shot over 50 on nine holes in a long time. Trav went on to shoot an 85 or something and I ended up with a 92 I think. Horrible. So Trav won the pink shirt and I would have to wait a few weeks until I broke 90 at Broadmoore with an 83 on Schafer's birthday. Which turned out to be a pretty amazing round for both of us because Trav also shot his lowest score to date, 77. Anyway, back to the pink. It was only natural when we found the pink TBC ball that we had to adopt pink as a CDB accent color, thus dropping slate-blue as a color.

So here's a few images showing the evolution of the CDB logo.

The first "finished" logo. A few things to notice here: I incorporated both mine and Trav's ball marks (the way we mark our golf ball). I mark mine with a red (which doesn't look good with our other colors) circle just above and to the left of "Titleist." At the time I made this version, Travis was playing a Callaway ball and colored in the three "As" with green; illustrated here by coloring in the "g" and "o" with green. However, he has since switched to a Titleist which only has the "E" to color in and is not nearly as noticeable. So, he now just marks through Titleist with a green line. Thus rendering this logo obsolete. Also, the slate-blue/gray box along with the green line is meant to resemble a golf flag.

I don't really remember why I decided to try something different or where the idea came from, but the second "generation" of the CDB logo is very different and has many variations. These are not all the variations I have, just a nice sampling.

As of now, the last one is the "official" CDB logo. One interesting thing with this logo is the diamond behind the "db" is one of the diamonds from the TBC logo. You may also notice that the first logo with the diamond actually still has the top of the TBC crown as well as the diamond. At one point during the process, I extended the lines/edge of the diamond to change the color and immediately thought it looked like might look like argyle. Well, CDB loves argyle, so Travis and I agreed to keep the argyle. A few changes later, the CDB logo was done. For now.

You may have noticed that most sports teams have multiple logos. Well, CDB is no different. Plus, I just wanted to keep trying different logos for different uses. In this case, I wanted to create something for the title/header of the blog. You can see the finished product at the top of the page/blog. This logo is similar to the first logo, sans ball marks. It also has the CDB tag line, It's the Good Life, which is taken from the Frank Sinatra song and is just pretty appropriate for CDB. We tried a few different slogans but this was by far the best. Leave a comment and let us know what you think!